August 2012
6 posts
Basic Instincts
brandstickup:
We may like to think we’ve evolved somewhat from basic beings but in fact, we’re not so far away from Darwin’s observations of evolutionary species. According to modern psychology, people buy brands for three basic reasons:
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Get Personal? P*** off
brandstickup:
Brand personality is one thing, bespoke service another, but when does getting personal go too far? When Starbucks insist on taking your name when you order coffee, that’s when.
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